Exploring the Pros and Cons of Choosing CAWI

Data collection is an important part of your business. The growth of a business solely depends upon the accuracy and reliability of the data that you can collect. CAWI, also known as Computer Assisted Web Interviewing has become an effective market research for obtaining the most authentic data from your participants.

CAWI is known to entail the use of the most authentic online surveys to gather data through market analysis. However, there are both advantages and disadvantages of opting for CAWI. This blog will delve into these advantages and disadvantages. Come, let us have a look.

Pros of opting for CAWI

Considering CAWI, the method is significantly known for its positive impacts, and comparatively, the cons are negligible.

• Once the answers are obtained, they can be immediately sent to the main server. This will help in tracking the data, and then on, getting the results continuously.
• One of the primary benefits of CAWI is that it is designed in such a way that they are self-directory. This will result in the respondent through previous questions depending on their answers.
• You will need no data input costs in CAWI.
• During an interview, the answers are collected and stored electronically during the interview. This makes sure that the data is secured.
• The collection time is reduced and there is no input time. Quick surveys can take place.
• Questions are easy to understand and it can also be displayed with a pull-down menu. Most importantly, this method is cheaper to administer, as there are no costs involved with purchasing the paper or any other materials for printing.

Cons of opting for CAWI

• One of the major disadvantages of CAWI is that the response rate is limited as everyone will not have access to the Internet.
• Many people don’t like completing or even answering questionnaires.

A quick wrap-up!

CAWI is a vast process, and it comes with multiple benefits, more than the disadvantages that can be discovered. However, the one thing that you will have to note about CAWI is that it is one of the most effective market research instruments you will ever come across. Be it in terms of cost, quality of the data, or effectiveness. Another thing that you will have to consider is choosing the right partner. We suggest, checking out Sample Junction. It is one of the fastest-growing destinations to provide the best quality services in terms of primary data collection. Contact now!